I was reading an article in the Reader’s Digest today. The title was “Fat, Inc” and it discussed the fact that corporate America is finally catching on to the fact that 65% of Americans are overweight. That is leading to plus sized designer clothing, plus sized furniture, plus sized scales, bath towels and toilets, even plus sized coffins.
I will admit to being in that 65%. I continue to fight it – and those of you who also fight this battle know this is a hard war to fight. I can still do standard chairs and won’t need an over-sized coffin at the moment, should the need arise. In the meantime, however, I do require clothing. Nudity is frowned on at the market and in church.
I have an additional problem. Many share this problem, but clothing manufacturers usually do not take it into consideration. At 5’2″, I’m also short. Most women’s clothing is made for the “average” 5’6″ woman. When I look around, I see an awful lot of women who look me in the eye – which means they are definitely not “average.” There are truly a large number of overweight women who are also short!
Plenty of manufacturers make plus sized clothing. Those manufacturers who do make some clothing in plus sized “short” or “petite” (isn’t that an oxymoron?) simply shorten the legs. Most don’t make tops that are properly proportioned for short women. What you often end up with is a woman who looks like a little girl wearing adult clothing. It’s always a really poor fit. Many of the plus sized chains (Catherine’s, Fashion Bug Plus, Dress Barn Woman) offer very few items for the vertically challenged.
We could claim discrimination and sue someone. We could claim we’re traumatized by being forced to wear ill-fitting, overpriced, often unflattering clothing. We could boycott those retailers who won’t carry clothing that fits us. We could hold a march at the nation’s capital. Wouldn’t that tie up traffic in DC? What about a sit-in? “We shall not be moved” would be more than an idle threat.
I think I have a better idea. I’ve suggested a new fashion line to my husband, who is skeptical. But my guess is that there are a lot of women out there who, being short and fat like me, would be ecstatic. The line would be called SFG – that’s Short Fat Girls to those of you who don’t fit the bill. It would carry only clothing for women under 5’3″ who are also size 18 and up. It would be adjusted to correct proportions for the arms of clothing as well as pant/skirt length. The proportions for waist to bust and bust to shoulder would be appropriate. Prices would be kept in the low to moderate range.
There would be lines out the door. Profits would soar. A portion of those profits would fund a foundation to research weight gain/loss. In the meantime, all those short, fat girls who shopped at SFG would be look’ good. No more costly alterations. More money to spend elsewhere. Great for the economy all the way around.
For those of you who worry that I’ve just given away a great idea to a fashion entrepreneur, please don’t be concerned. I don’t have the know-how to accomplish this wonderful idea. If someone out there does, run with it and I hope you have great success. If you do, it will only benefit me and all the other short, fat girls out there. I will finally be able to go into a store and find something that fits well and looks good without spending hours looking through things I can’t have. And if I have to wear clothes, at least I’ll finally look good in them. So go for it!
Just be sure to give some crazy blogger a little of the credit!